Growth Hacking

6 Free Tools To Optimize Your Website For Better Google Ranking

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Shows if your website is speedy and tells you what changes you need to make it in order to fix the speed issues such as optimizing images, leverage browser cache, enable website compression, minify javascript sources and many more.

2. Google Amp Test

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AMP (Accelerated Mobile Pages) are website pages that load very fast on mobile devices. In essence, they are a stripped-down form of HTML. These days Google cares a lot about how optimized is your website for mobile devices and apply penalties for those that are not compliant.

3. Neilpatel.com

It's like an extended version of Google PageSpeed. Beside tips and tricks about the loading speed of your website, it also shows you some tips about the content, what focused keywords are you using, if your page metadata is correct for SEO and many more.

4. SmallSeoTools Backlink Checker

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Check backlinks for your websites. If you have 0 backlinks than your website definitely will not have a good rank.

5. Keywordtool.io

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If you are going to build an ad with Google AdWords then you need good keywords. This is the right tool to find the right keywords.

6. XML Sitemaps Generator

Sitemap.xml will point Google Bots to crawl your website. Crawling it's an expensive operation, and helping crawlers to find the information it's an advantage. Afterall why Google should consume servers energy to extrat the right information from your website?

10 Steps To Launch A Successful Marketing Campaign On Social Media

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One of the most common mistakes for big companies is to think that social media is going to be easy.

Well, it is not enough to write a single great blog post or video and to expect immediate results. You need to build and execute entire social media marketing campaigns to gather new users, build strong relationships with existing users and drive long-term sales.

Although building great social marketing campaigns takes time there are 10 steps you can follow to launch successful ones.

1. Do your research

You need to start by searching what competitors are doing, what are the channels where they publish. To do that you can use a tool like Ahrefs.com. Identifying competitors strategy will allow you build even a stronger strategy.

2. Crystallize your strategy 

Choose the goals of your marketing campaign. For instance: drive more leads to your product site, grow an online community or increase traffic to your blog.

Choose what metrics to monitor. Let's say you want to drive more leads to your product website, then you need to check CTR (Click-Through-Rate)

Think about some subjects for your content that your audience will find appealing

3. Do A/B testing

Promote one message with different forms of content then check what worked better for your audience. To give an example, you can try different media channels: video, blog-posts or info-graphics. It is a fact that for Facebook, videos work better but in the end, it really depends on what is your audience. 

4. Paid or Not-Paid advertising

You need to have a balance between those to strategies. If you are promoting only paid campaigns then people from the community will become uninterested and will stop following you.

Also, it is good to reference content from other websites if the content it is useful for your community. You need to think like your community and envision what they expect to see.

5. Create unique content

You can use Semrush.com to find out current trending topics. Choose one topic and write your own ideas and what is the mission of your product.

6. Schedule your publishing

Use schedule content software like Semrush to schedule your publishing. You need to keep a constant flow of publishing your content and to do that at "rush hours" for your audience, aka when you know that your audience is more active.

7. Get feedback from your audience

Use powerful social networks tools to find out what people are saying about your brand: questions they have about your brand, product, content. That will give you some ideas of what to write next on your blog.

8. Create unique branded hashtags

Hashtags are powerful distribution channels on Twitter or Instagram so it is a good idea to associate unique branded hashtags with your campaigns to check the engagement of your content later. Don't use only branded hashtags, add also generic hashtags on your topics so you maximize the audience for your content.

9. Do live videos

Live videos on Facebook are a trend right now. So surprise your audience with a live streaming and you'll get their appreciation. 

10. Analyze performance

Don't wait until the end of your campaigns. Analyze the performance of them while they are running. You might discover that one of your paid campaigns is not giving you the right results and you will need to shut down to reduce the costs.

 

Growth Connections is a set of marketing campaign templates designed to help you: announce upcoming products, setup raffles, improve service quality and grow your mailing list.

7 Powerful Tools That Will Help You Grow Your Email List

Email list is the key to any marketing strategy. This is the main communication channel with your clients to announce new products, to make a blog post popular or to send them your special offers.

1. Growth Connections

With Growth Connections you can build Opt-In Forms that can be easily integrated with any website (WordPress, Squarespace or others). You can add custom form fields and it is very customizable. Shows popups on exit intent and has three type of opt-in forms: fade-in corner (left, right -bottom/top corner), popup dialog (in the middle of the screen) and inline (between page content).

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2. Pipidity 

A Wordpress plugin to build opt-in forms. Pippity comes with 20 themes. Quick-styles will get you started fast or you can take the reigns and customize every aspect of your design.

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3. Ninja Popups

Wordpress plugin. Comes with a lot of predefined professionally designed templates. 

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4. OptinMonster

OptinMonster comes with 65+ predefined templates and also has Exit-Intent detections.

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5. Unbounce

Launch targeted tools like popups and sticky bars on any web page, each with a dedicated call to action.

Customizable triggers and targeting rules give you full control over who sees your offers and when, so you can serve the most relevant offers to the right audience.

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6. ExitMonitor

ExitMonitor tracks the movement of the mouse to detect if the user will exit your website and show targeted offers.

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7. Constantcontact

Constant Contact professional, mobile-optimized sign-up forms are designed to match your brand and built to turn website visitors into new contacts. Dynamic forms come with advanced behavioral triggers, so you can customize how and when forms display on your website—such as when visitors are about to leave a page.

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